Women in Adventure is an independent research project. Our key focus is to empower women through the sharing of information, inspiration and advice.
Launched on International Women Day, 8th March 2016 Women in Adventure was cofounded by Hetty Key and Anna Paxton. The first phase of the project to carry out a survey to identify important issues, barriers to participation and sources of inspiration for women in adventure.
This was a great success receiving more than 400 responses from a total of 24 countries, with over 85% of the women surveyed choosing to join our network and stay involved in the project. If you are interested in the results of this survey they can be viewed here.
Following on from this both Hetty and Anna were keen to take action on their findings. Anna, inspired by the stories that unfolded during the survey launched Outdoorista. While Hetty, keen to carry out more research, continued to manage Women in Adventure.
This year Women in Adventure are looking to establish if there is a positive association between the outdoors and mental wellbeing. Joined by Dr. Ruth Farrar, Senior Lecturer in Creative Media at Bath Spa University and founder of Shextreme, we have partnered with a number of industry experts to ensure our results have maximum impact.
You can find out more on our 2017 survey here.