Women in Adventure is an independent research-based organisation. Launched on International Women Day, 8th March 2016, it offers a collective voice for women, empowering others through the sharing of information, inspiration and advice.

The project is led and managed by Hetty Key. Combining her industry experience and academic background, Hetty is passionate about using data to increase diversity and improve accessibility within the outdoors.


Listen: to the experiences of others so that we can improve accessibility and diversity within the outdoor community.

Inform: using a collective voice representing the experiences of as wide a range of women in adventure as possible.

Inspire: through relatable inspiration that we can all engage with and think ‘that could be me’.

Find out how you could work with Women in Adventure here, or get in touch for more information.