Women in Adventure is an independent research-based organisation. Launched on International Women Day, 8th March 2016, it offers a collective voice for women, empowering others through the sharing of information, inspiration and advice.

Women in Adventure is led and managed by Hetty Key. Keen to address the lack of accessible data surrounding women and the outdoors, Hetty was inspired by her personal experience. Combining her industry experience with a scientific background and an in-depth knowledge of surveys and systems, she is passionate about using data to increase diversity and improve accessibility within the outdoors.

Away from the office, Hetty is a keen outdoorswoman who loves climbing, running and mountain biking. She is also one of the directors of the Women’s Trad Festival. Heading into its fifth year, this event is rapidly becoming one of the most popular climbing festivals in the UK with tickets selling out in seconds!


Listen: to the experiences of others so that we can improve accessibility and diversity within the outdoor community.

Inform: using a collective voice representing the experiences of as wide a range of women in adventure as possible.

Inspire: through relatable inspiration that we can all engage with and think ‘that could be me’.

Find out how you could work with Women in Adventure here, or get in touch for more information.