Research & Reports

Aims & Values

Women in Adventure wants to provide accessible information showing how and to what extent the outdoors impacts the lives of women. Through our research, we want to educate people about the benefits of the outdoors; steer the outdoor industry and brands towards positive change, and promote the open discussion of important topics such as mental wellbeing.

We recognise we are all individuals with different beliefs – one opinion is not more valid than the other. Acting as a collective voice, we want to represent the opinions of as broad and diverse range of people as possible and encourage open and honest responses. By sharing your thoughts with us you are helping to drive positive change and have the power to inspire women all over the world.

Mental Wellbeing

The Mental Wellbeing survey was launched to investigate the association between the outdoors and mental wellbeing in women. As a community, instinctively we know that being outside is good for the soul – it makes us feel alive, however, have limited accessible information on the topic. This report looks at how and to what extent the outdoors impacts the lives of women who participate in adventure sports.

Inspiration & Barriers to Participation

Our 2016 survey aimed to understand more about the diverse group of people known as ‘Women in Adventure’. This gathered the views of a representative sample of women asking them to tell us who and what inspires them, and what issues were important to them in their adventures outdoors.

Independent & Transparent

We want our research to be completely independent and transparent – our reports are not influenced by anything other than your opinion and experience. Click to read more on our approach and what we do with your data.