Turning the Cogs


Turning the Cogs is a research project aiming to increase the diversity of the start line within cycling events all around the world. The survey is now live, please share your thoughts – all folks and spokes welcome.

About Turning the Cogs

Turning the Cogs is a research project run by Women in Adventure. It takes the form of a website and survey designed to build a comprehensive evidence base, helping us collectively understand how to build greater diversity and inclusion at cycling events.

Why is this needed?

Cycling has taken off in recent years, bringing many of us joy mentally and physically. However, despite the rapid growth on the roads and trails with more and more diverse groups appearing, the starting lines of events are lagging behind in reflecting the world around us – Turning the Cogs want to find out why.

Anyone with a love of bikes can take part in this research, however, Turning the Cogs particularly want to hear from those who are part of an under-represented area of cycling. It doesn’t matter if you’ve already participated in an event, are an experienced racer, or have never had an interest in cycling events – everyone’s thoughts and opinions are welcome.

The survey is live! Can you help to get the cogs turning by taking our survey and spreading the word?

Together we can make events inclusive for the full spectrum of riders.