Wear & Care Survey


Over the course of 2020, many of us have found that the outdoors has taken on even greater significance, and more than ever we want to do our bit to protect it. As our news feeds, wardrobes and lives fill with the latest sustainable, environmentally-friendly, ethical kit, we want to know what has happened to your ‘old favourite’.

How many of us are doing our bit to make our clothes last longer? Are we trying to repair before we replace? And if not, why not? With your help – Grangers and Women in Adventure are going to find out.

The ‘Wear & Care Survey’ looks at how we use and repair outdoor gear, and the importance we place on sustainability. It aligns with The United Nations’ Sustainable Development Goals 12, 13 and 15 and has been developed around existing fashion-focused research.

We will be using the results to measure the impact of aftercare, minimise our impact on the environment and create a benchmark from which the outdoor industry can move forward.

We want to take this as far as we can. Nearly a third of clothes in UK households haven’t been worn in the past 12 months, and a shocking £140 million goes straight to landfill every year. 

Ensuring our gear is in action for longer helps to minimise our impact on the environment. Did you know – an extra nine months of active use could reduce an individual garment’s carbon, water and waste footprints by as much as 30%.


The Wear & Care Survey has been created in partnership with Grangers.

All information collected about via the Wear & Care Survey will be kept securely by Grangers and Women in Adventure. Any information entering the public domain will be completely anonymised. Your data will not be passed on to anyone else.

You don’t have to tell us who you are, and you will only be contacted if you have given us your permission and have selected to receive the results. If at any point you would like to be reminded of what information you have shared, or you would like us to remove your details from our database, please get in touch.

By answering our Wear & Care Survey, you agree that you are of sound mind and happy to do so. You are aware of the nature of the questions, and you give consent for your anonymised data to be used in studies that may be released into the public domain.